Meltmedia
How a digital marketing agency supports new biopharma clients by making their own software GDPR and CCPA compliant.
“RSI Security was the best conversation, had the most appropriate pricing, and was just the right amount of invasiveness for our organization.”
– Ron Barry, VP/Founder, Meltmedia
The Challenge
Some of the biggest names in healthcare and biotech count on the digital marketing prowess of meltmedia to build out digital experiences. From websites and apps to email marketing, meltmedia helps life science companies build their brands in a tightly regulated space.
“We’ve been in this business for 20 years now,” explains Ron Barry, of meltmedia. “We’re end-to-end marketing for healthcare companies, starting with strategy all the way through to design, UX, and front and backend development.”
And when working to onboard an exciting new biotech client that had just gone public, it was critical for meltmedia to demonstrate that all digital marketing efforts would be in compliance with the EU’s new General Data Protection Regulation (GDPR), as well as CCPA and other state laws regarding privacy
“Out of the gate, they wouldn’t be able to effectively do their trial recruitment without being GDPR compliant,” Barry says. “And for us to kick off the relationship – and continue it for years – it pushed us to pursue GDPR sooner rather than later.”
RSI Security
GDPR PRE-ASSESSMENT
Since most of their client’s digital marketing efforts would run on meltmedia’s software, the first step was to conduct a GDPR pre-assessment. This phase helped determine what changes or improvements to meltmedia’s software needed to be made to meet GDPR standards.
This was conducted by RSI Security’s team working alongside meltmedia’s internal compliance team of about three members.
RSI Security
GDPR REMEDIATION
After the pre-assessment phase, RSI Security’s team worked hand-in-hand with meltmedia to ensure their marketing software and data security practices were up to GDPR snuff while engaging their biotech sales prospects.
“RSI Security has been great to work with, and their teams are easy to communicate with,” Barry says. “They gave us realistic tasks to work on – and a lot of help – throughout the whole remediation process.”
“Working with RSI Security has helped meltmedia solidify our commitment to being thought leaders in the data privacy and security space. As a company, we’ve always considered ourselves stringent about this, but understanding and implementing GDPR principles helped us take it to another level. We would not have been able to navigate through identifying gaps, updating our best practices, and creating a manageable plan for continued maintenance without the guidance and support of RSI Security as partners and resources.”
Ashley Beckman, Internal Project Manager @ meltmedia
RSI Security
GDPR OPERATIONALIZATION
Finally, RSI Security helped meltmedia fully integrate and operationalize GDPR best practices into their software, resulting in full GDPR compliance. Not only does meltmedia have an official GDPR certificate of attestation, but their partnership with the new client is flourishing.
“Between our PCS team and operations team, we’ve been operationalizing GDPR with the help of RSI Security for over the last year. And it’s been a really great run,” Barry says.
Privacy That Pays Forward
What began as a need to support one important biotech client became a broader advantage for Meltmedia. Working with RSI Security, the team identified gaps, strengthened its data security practices, and operationalized GDPR principles across the software and processes supporting its digital marketing work.
The result was more than a successful compliance engagement. Meltmedia secured the client relationship that helped accelerate its GDPR efforts while creating privacy-conscious solutions that could be extended across its broader biotech and pharmaceutical customer base. With those practices built into its operations, Meltmedia strengthened its position as a digital partner capable of supporting organizations working in highly regulated industries.
THE CLIENT PERSPECTIVE
“Working with RSI Security has helped meltmedia solidify our commitment to being thought leaders in the data privacy and security space”
Ashley BeckmanInternal Project Manager @ meltmedia
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